Privicy Policy
Southport House Dental
Last updated: 19/01/2026
Southport House Dental is committed to protecting your privacy and ensuring that your personal data is handled safely and responsibly. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website or our services.
1. Who We Are
Southport House Dental
69 Scarisbrick New Rd, Southport PR8 6LF shdpreception@gmail.com
01704 532346
For the purposes of data protection law, Southport House Dental is the Data Controller.
2. What Personal Data We Collect
We may collect and process the following personal data:
a) Information You Provide to Us
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Name
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Contact details (email address, phone number)
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Information submitted via contact forms or online enquiries
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Appointment requests
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Any information you choose to provide in correspondence
b) Website Usage Data
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IP address
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Browser type and version
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Pages visited and time spent on the website
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Referring websites
This data is collected using cookies and analytics says (see our Cookie Policy).
c) Patient Information
If you become a patient, we may collect additional personal and special category data, including:
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Date of birth
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Medical and dental history
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Treatment records
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Payment and billing information
3. How We Use Your Information
We use your personal data to:
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Respond to enquiries and appointment requests
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Provide dental care and treatment
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Manage patient records
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Communicate with you about appointments and services
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Improve our website and services
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Comply with legal and regulatory obligations
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4. Lawful Basis for Processing
We process personal data under the following lawful bases:
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Consent – where you have given clear permission
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Contract – to provide dental care and services
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Legal obligation – to comply with healthcare and regulatory requirements
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Legitimate interests – to manage and improve our services
Special category data (such as medical information) is processed in accordance with UK GDPR healthcare provisions.
5. How We Store and Protect Your Data
We take appropriate technical and organisational measures to protect your data, including:
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Secure systems and access controls
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Confidential patient records
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Staff training on data protection
We retain personal data only for as long as necessary and in line with NHS and professional retention guidelines.
6. Sharing Your Information
We may share your personal data only when necessary, including with:
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Dental laboratories
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Referral practices or specialists
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Regulatory bodies (such as the GDC or NHS authorities)
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IT and system providers who support our services
All third parties are required to keep your data secure and confidential.
We do not sell your personal data to third parties.
7. Your Data Protection Rights
Under UK GDPR, you have the right to:
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Access your personal data
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Request correction of inaccurate data
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Request erasure (where applicable)
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Restrict or object to processing
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Request data portability
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Withdraw consent at any time
To exercise your rights, please contact us using the details above.
8. Cookies
Our website uses cookies to improve functionality and user experience. For more information, please see our Cookie Policy.
9. Third-Party Links
Our website may contain links to other websites. We are not responsible for the privacy practices or content of external sites.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
11. Complaints
If you have concerns about how we handle your personal data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):